BRAND PARTNERSHIPS, STRATEGY + MONETISATION
FOR CREATORS AND ARTISTS
ABOUT FLARE
FLARE IS A CREATOR MONETISATION AND BRAND PARTNERSHIPS AGENCY BUILT FOR THE NEXT GENERATION OF TALENT AND BRANDS.
WE SIT AT THE INTERSECTION OF CULTURE, CONTENT, AND COMMERCE — TURNING INFLUENCE INTO REAL, SUSTAINABLE REVENUE.
WE WORK WITH CREATORS, ARTISTS, AND CULTURAL VOICES WHO SHAPE HOW PEOPLE THINK, DRESS, LISTEN, AND SPEND. OUR JOB IS SIMPLE: MAKE THAT CULTURAL IMPACT COMMERCIALLY MEANINGFUL, WITHOUT COMPROMISING AUTHENTICITY.
WHO WE ARE
LED BY GIANNI BORRELLI (TIKTOK, SONY MUSIC AUSTRALIA) AND RICO SOTO (CEO, THE PHOENIX ENTERTAINMENT GROUP), FLARE IS BUILT ON OVER 30 YEARS OF COMBINED EXPERIENCE ACROSS THE CREATOR ECONOMY, MUSIC, AND ENTERTAINMENT INDUSTRIES.
GIANNI BORRELLI
HEAD OF AGENCY, FLARE
GIANNI IS A CREATOR AND TALENT OPERATOR WITH DEEP EXPERIENCE ACROSS CREATOR MONETISATION, LIVESTREAMING, AND BRAND PARTNERSHIPS.
PRIOR TO FLARE, GIANNI HAS WORKED EXTENSIVELY WITH CREATORS, ARTISTS, AND TALENT ACROSS ROLES AT TIKTOK, SONY MUSIC AUSTRALIA, AND THE SEVEN NETWORK, LEADING CONTENT AND MONETISATION STRATEGY, CAMPAIGN EXECUTION, AND PLATFORM-LED INITIATIVES. HIS BACKGROUND SPANS TALENT MANAGEMENT, LIVE CONTENT, AND CROSS-FUNCTIONAL COLLABORATION ACROSS GLOBAL BRANDS AND AGENCIES.
RICO SOTO
CEO, THE PHOENIX ENTERTAINMENT GROUP
RICO IS A SEASONED ENTERTAINMENT AND TALENT EXECUTIVE WITH EXTENSIVE EXPERIENCE ACROSS MUSIC, ARTIST MANAGEMENT, TOURING, AND CREATIVE OPERATIONS.
AS CEO OF THE PHOENIX ENTERTAINMENT GROUP, RICO HAS BUILT AND MANAGED ARTIST CAREERS, CREATIVE TEAMS, AND BUSINESS INFRASTRUCTURE ACROSS MULTIPLE VERTICALS. HIS WORK SPANS TALENT MANAGEMENT, BRAND PARTNERSHIPS, LIVE EVENTS, AND LONG-TERM CAREER DEVELOPMENT, WITH A STRONG FOCUS ON SUSTAINABLE GROWTH AND COMMERCIAL INTEGRITY.
WHO WE WORK WITH
With 7 Million followers across IG + TikTok - we helped Nathan launch his own e-commerce and generate strong international premium brand partnerships.
We launched his exclusive content channel reaching the top 2% of creators within a month. 2 Million Followers across all channels.
Riiki is one of the top up-and-coming female artists in NZ. We have secured several premium branding campaigns and licensing deals for her music and personal brand.
BRANDS WE WORK WITH
CONNECT WITH US
Part of the Phoenix Entertainment Group . © FLARE CREATOR AGENCY / THE PHOENIX ENT GROUP 2026 All Rights Reserved.